By Flick Hardingham.
The W Hotel landed in London’s Leicester Square a few months ago with a plethora of ‘ooos’ and ‘ahhhs’. Almost spaceship-esque in its vast whiteness, the uber deluxe hotel boasted innovative design, an indulgent spa and the all-important Spice Market Asian restaurant.
So an invite to the launch of Wyld, the hip n’ happening bar tucked inside the W Hotel, could not be refused!
Wyld is a den of black and red reminding me of a bachelor pad I would rather forget. Once we made it past the door crew, we encountered a slick bar that could fit around 100 of London’s most ardent movers and shakers. I’d heard that Kate Moss and Primal Scream were in attendance late last year, but could not spot them amongst the launch congregation.
We swooped for the bar and opted for a ‘Mexican Surge’ (what girl doesn’t like the occasional Latin American influx?) crammed with Tequila, Kahlua, Ting and freshly squeezed lime. Pretty scrumptious and pretty good for £12.50.
A generous disco ball was spinning above the bar as cool kids danced below. Wade Crescent on the decks oozed funk with oh-so-shiny hair, a buttoned shirt and enviable playlist. The crowd certainly appreciated the bling and tables overflowed with gaggles of girls and moneyed males.
Wyld is sure to be the hang-out of choice before a night on the tiles in the West End and is within easy trotting distance of all manner of late-late spots. You can even sneak a peek at the red carpet on Leicester Square and survey the tourists below.
This joint is going to get busy and fast. If you do fancy a night on the Wyld side I’d definitely recommend calling ahead for the guest list and bag a table if you’ve got enough dollar.