Oh, how the other half live. Poached pterodactyl eggs on toast for breakfast. Emerald-encrusted sea scorpion for lunch. Liquid platinum cocktails after a hard day at the spa. It’s enough to fracture a nail just contemplating the strain of it.
Thanks to the likes of London's 'it' girls - Jagger, Ecclestone and Green, not to mention the Made In Chelsea massive - what was once safely confined to select postcodes of our fair city is now prolific throughout: air kisses are the new high-five; fake fur is the new LBD; and Dom Pérignon reserves are now officially on the endangered substances register.
However, there are benefits to this takeover. It’s not just high-street designer pair ups that give us lowly beings the chance to look as dubious as those who buy real Versace, but also bars and pubs, even if we can't fulfill the expected blue-blood door policy.

Venture to the hallowed ground of Chelsea proper, and you'll find the newly refurbished Hollywood Arms, proud purveyor of 'skinnytails', cocktails that come with a calorie count; including the tellingly-named 'Chelsea vs. Hoxton', a mixture of gin, fresh basil, raspberries, blackberries, agave and fresh lemon juice, and all at a mere 105kcal, in case you were wondering.

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