Sophie Marie Atkinson.
Mad Men may have done for the Old Fashioned what Ron Burgundy did for the jazz flute, but a fleeting glance around the Whisky Lounge’s launch party at The Soho Whisky Club a few weeks back proved that there’s still a long way to go when it comes to encouraging the fairer sex to partake in a wee dram.
Albannach in Trafalgar Square, one of my favourite food and booze haunts in London – not to mention their Whisky Fest, set to take place in the Royal Horticultural Halls on April 21 2012.
The launch party was the first time I had encountered The Whisky Lounge, and The Soho Whisky Club itself, and the combination of their passion and knowledge on all things whisky-based – plus their friendly and approachable manner – ensured that I walked away feeling all warm and fuzzy. But maybe that was due to the food and drink.
The Soho Whisky Club, part of and located above the legendary Vintage House Shop, is one of London's newest whisky venues and offers a mind-blowing range of whiskies to its private members; membership: £200 a year. A veritable bargain. Unlike some of the whiskies. I came across one – a Glenlivet – which costs a staggering £999.95 a measure (see above). Swear down.
As a quick aside, if you haven’t checked out the The Vintage House; do! The Soho institution was opened in the 40s and to this day continues to bring a vast array of premium wines, spirits and cigars to Londoners.
The canapés served beforehand must get a mention too (I admit to judging venues massively on their canapés): an abundance of quail’s eggs with wasabi, smoked salmon bilinis and tiny bruschettas, all of which were divine and had been lovingly prepared the night before by Amanda. They were just one of the many personal touches – in addition to a goodie bag filled with Amanda’s hand-made whisky-infused truffles – that made the evening so darn special. D’awwwwwww.
If the evening was anything to go by, the festival, and any of the Whisky Lounge’s events, will be huge hits. Highlights of the festival, which will focus on engaging women, are set to include truffle and whisky pairings, cocktail demonstrations, and panel and tasting discussions with women working in the industry as well as a sultry speakeasy with extremely rare drams hidden behind its Prohibition walls.
Joan Holloway would be so proud.
To discover the best whisky bars in London, follow this link.
Images courtesy of ©simonhanna.