By Sophie Marie Atkinson.
Bringing whisky to the masses was the aim of the game for husband and wife duo Eddie and Amanda Ludlow – the brains and evangelists behind The Whisky Lounge – and succeed they certainly did. The Whisky Lounge recently turned the Royal Horticultural Halls in London into the place to be for all whisky aficionados.
According to fellow whisky fiend, Miss Whisky, who was also a hugely popular panelist at the event, 1,800 people (55% of which were under 30) came through the doors of the Whisky Lounge Fest in London’s Belgravia. Of those, 35% were female, 80% had never been to a whisky festival before, and 99% have said they will come back.
You can’t do much better than that!
“The best part of the event for me was on Saturday afternoon once everyone was in and I was standing in front of the stage and Colin Dunn of Diageo came up to me with a dram of platinum label,” Amanda told me, “I just thought to myself ‘ah we’ve done it. We’ve brought whisky to the people of London and now people are bringing whisky to me!’”
While Eddie told me, “We were all utterly delighted to see that all of the blood, sweat and tears that went into the festival really paid off. The whole event was the best bit for me as I stood in wonderment at it all, but if pushed I would say speaking to the many customers who had never been to a whisky event before and seeing the event through their eyes; truly bringing whisky to the people.”
But what about their favourite drams of the weekend?
Eddie told me, “I honestly didn't have time to taste too much but our Caol Ila 1982 Single Cask still remains a favourite,” while Amanda admitted, “I am unfortunately hopeless devoted to Irish Whisky and my favourite dram from the 200+ on sample was Middleton Barry Crockett.”
If you can’t wait until The Whisky Lounge’s next epic event to sample some of these tipples, click here and discover the best whisky bars in London. Filled with ideas of places to visit to try a wee dram, there’s bound to be one to suit everyone’s taste.
To follow the whisky expertise of Miss Whisky, click here.
Images courtesy of www.image-revolver.com.
For further Whisky Lounge events, go to www.thewhiskylounge.com or follow them on Twitter @thewhiskylounge.