Sunday, 20 July 2014

New Domain Begins With Launch Of .bar & .rest

New domain names are set to make the food, drink and hospitality sectors more visible online as Nina Koo Seen-Lin discovers.

Drinks and digital speak - two things you wouldn’t necessarily think to come across recently at The Sanderson Hotel. Nevertheless, the hotel managed to combine the two subjects and quite successfully actually. Cocktails made with Beluga vodka were shaken or stirred together and served for the celebration of the newly launched global domains for bars and restaurants: .bar and .rest.

Punto 2012, a Mexican-based company, created the .bar and .rest domains to improve the Search Engine Optimisation (SEO) and visibility of bars and restaurants. Services in the food and beverage industry will be able to create their own directory in the crowded .com space and make their businesses hyper clear on the internet.

It makes sense, and it’s a wonder why this hasn’t been thought of sooner. The Generic Top Level Domains (gLTDs) will organize and categorize the Internet like never before and domains can be placed into categories that define what a business is and what services they provide.

The inception of this will evolve the Internet into a broader and easier-to-navigate global landscape. No longer will the dull and excessively used .com or be seen as the only option. Gone will be the days when your friend tells you about a quirky little eaterie with an obscure name that makes it a task to search for online.

Will it work? Time will tell, but from the looks of things it seems positive. Since early June 2014 bars and restaurants have been reserving new premium gTLDs before domains were released to the general public on 14 July. It’s what the company call the “Land Rush” period.

The leading restaurants that have put in bids in so far include Geranium in Denmark, Grub in Los Angeles, and Casellula in New York. Meanwhile, brands such as Harrys Bar, Wynn Resorts and Moet Hennessy have secured names ending in .bar during the exclusive trademark registration period.

“Restaurants, bars and related food and beverage industries now have an incredible opportunity to grab the perfect domain name that defines who they are and what they do,” says Aaron Grego, CEO of Punto 2012. “More descriptive names will give businesses the exposure they need to be found easier online.”

It’s all very exciting and therefore certainly something to celebrate. Thank goodness the Beluga vodka cocktails kept coming in various forms. The most interesting was definitely a Beluga Collins boozy pastille sweet by cocktail confectioners, Smith & Sinclair.

With over 19.5 million restaurants worldwide, with at least 70% using the internet to attract more customers, the demand for more domain names has never been needed more. Also, it’s never been so important to find ways of standing out from the crowd. With the launch of .bar and .rest, the possibility to be searched for easily by hungry and thirsty punters is set to become searchable reality.


  1. Yellow Coat Broadband makes use of its countrywide cellular system to supply its customers truly unfettered internet access, most dependable connected to an excellent fast Wi-Fi solutions are a breeze -- for us and for an individual see it here!

  2. Each time I used to always check blog posts within the first hours in the break of day, because I like to get information increasingly more.
    yellow jacket broadband

  3. Personally I think overjoyed I discovered the blogs.
    unlimited internet satellite

  4. The material and aggregation is excellent and telltale as comfortably.
    National Sugar Cookie Day

  5. This was among the best posts and episode from your team it let me learn many new things. university of melbourn

  6. It is a fantastic lil business in SF. SOSav iphone parts is fast, experienced, cost-effective and a wealth of information. I adore the ability to assist a small business similar to this. If you're possessing cell phone probs, SOSav can be your guy.

  7. I love your creativity. Are you also searching for nursing writing services? we are the best solution for you. We are best known for delivering nursing writing services to students without having to break the bank.

  8. Krystal takes pride in being in charge of the planet. Mangomatter makes use of 100% renewable energy in every of their spots. They presume in being accountable and truthful and trustworthy toward their customers putting them before everything else that includes earnings.

  9. Are you looking for dissertation writing help? Our expert Dissertation writers of UK are ready to help you by providing top quality dissertation writing service.

  10. For HP Envy 5540 wireless setup Call Our Toll Free No . Get Download the latest 123 HP Envy 5540 drivers from Envy 5540.

  11. Wales Publications is a research publishing solution provide best Publication Research In UK
    in all issues from research to the journal publication are catering in your discipline based on your requirements.

  12. These mistakes may influence the working, execution, and profitability of the Printer. Every one of these kinds of mistakes can be addressed on 123 hp com setup.

  13. We have the best top quality medical marijuana for sale online. Visit our website at Https:// to buy weed online. Top shelf medical marijuana. We deliver all over USA and Canada and the rest of the world.
    buy marijuana online
    buy real weed online cheap